CITI TO LAUNCH NEW LIVE MUSIC PLATFORM, CITI SOUND VAULT,TO PROVIDE EPIC CARDMEMBER EXPERIENCES
STING, BECK, THE CHAINSMOKERS AND METALLICA KICK OFF PLATFORM WITH INTIMATE PERFORMANCES - PRODUCED BY LIVE NATION - EXCLUSIVELY FOR CITI CARDMEMBERS
New York, January 30, 2017 - Citi, working with Live Nation, will unveil "Citi Sound Vault," a new live music platform curated exclusively for cardmembers to access unprecedented music experiences across the U.S. From performances by major artists in intimate venues, to meet and greets and backstage access, Citi Sound Vault goes beyond ticket access to deliver extraordinary, once-in-a-lifetime experiences.
Kicking off in Los Angeles from February 8 - 12during one of the biggest weeks in music - traditionally only open to industry insiders - Citi and Live Nation have hand-selected Sting, Beck, The Chainsmokers, and Metallica to perform for cardmembers at the iconic Hollywood Palladium.
A full schedule of events at the Hollywood Palladium can be found below.
- February 8 & 9: Sting, 16-time GRAMMY Award winner
- February 10: Beck, GRAMMY Album of the Year winner, 5-time GRAMMY Award winner
- February 11: The Chainsmokers, 3-time, 2017 GRAMMY Award nominee
- February 12: Metallica, 8-time GRAMMY Award winner and 2017 GRAMMY Award nominee
Tickets go on sale January 31st at 10am PT for Beck, The Chainsmokers, and Metallica exclusively for cardmembers using their Citi credit or debit card, at www.livenation.com. In addition, Citi cardmembers have the opportunity to purchase a limited number of preferred GA balcony tickets to the Sting show on February 8.
"For nearly a decade, Citi has been providing our cardmembers with incredible access to entertainment. Now, we're excited to take it to the next level to bring cardmembers true once-in-a-lifetime experiences with some of the world's biggest artists," said
Jennifer Breithaupt, Managing Director, Media, Advertising and Global Entertainment for Citi. "Citi Sound Vault brings our cardmembers access they will never forget."
"Citi Sound Vault epitomizes the work we strive to create for our partners by providing them with custom music experiences," said Darin Wolf, EVP Live Nation Media & Sponsorship. "The driving force behind developing the concept was to put Citi cardmembers at the epicenter of the most electrifying week in music and continue to build on that unparalleled fan access throughout the year and beyond."
Citi and Live Nation - the world's leading live entertainment and ticketing company - have a longstanding relationship that is focused on providing fans with more access to their favorite artists and providing next-gen experiences.