11/16/2016

Rita Ora Releases Deconstruction Pack In Collaboration with adidas Originals

RITA ORA RELEASES DECONSTRUCTION PACK IN COLLABORATION WITH ADIDAS ORIGINALS
 
COLLECTION TO BE RELEASED NOVEMBER 24th

History is built on creativity and adaption. Two years into their collaborative relationship, adidas Originals and Rita Ora continue to innovate in their combined visions while developing a true synergy. We've continued to be inspired by Ora, our Original icon and the queen of color, chaos and attitude. The Deconstruction Pack, Rita Ora's newest collection, will be in stores on November 24th.
 
Unique details and fits unite two ranges for Q3 & 4. Daring lines and camouflaged clues draw us into multi-colored arrangements of rigid naïveté and lean cuts in a pack quite literally painted by numbers while fearless block builders own winter in a deconstructed range of bold playfulness and clashing graphic color cues emblazoned across comfortable unisex tailoring.
 
"Banned from Normal" is the doctrine, issued by Rita Ora herself. With the Deconstruction Pack, adidas Originals by Rita Ora deliver an innovative take on the mantra. Deconstruction sees Ora-inspired wording, graphics and colors take 'normal' and flip it sideways. Bold blocking and material mixes are combined to generate a collection with a unique identity and DIY spirit.
 
Stars, stripes and trefoil shapes collide as platforms for contrast colors, animal prints, vibrant slogans and iconic branding emblazoned across playful silhouettes. Layering emphasizes the haphazard graphic clash and mix of jersey, leather and mesh in a key look: leggings under basketball shorts and a track top paired with the Tubular Defiant in red with white stars reflecting the street-style take on unisex. Continuing the mood, countercultural attitude is set against urban utility with irreverent elegance and contrast color usage on a hero all-in-one playsuit with full-body zip worn with pimped Superstars and multi-use wild-style teambag.
 

0 comments: