10/14/2016

SWMRS' Debut Album 'Drive North', Music Video for New Single "Palm Trees" Out Now

  
FUELED BY RAMEN RE-RELEASES NEWLY SIGNED SWMRS' DEBUT ALBUM DRIVE NORTH
 
MUSIC VIDEO FOR NEW SINGLE "PALM TREES" AND
LYRIC VIDEO FOR NEW TRACK "LOSE IT" OUT NOW
 
SWMRS TO SUPPORT FIDLAR ON 'TOO MUCH TOUR' LATER THIS MONTH

Photo credit: Alice Baxley
OAKLAND, CA - October 14, 2016 - Bay Area quartet SWMRS today announced that Fueled By Ramen will re-release their critically acclaimed debut album Drive North. Fueled By Ramen (home to Twenty One Pilots, Panic! At The Disco, Paramore, and many more) signed the band earlier this Fall. The re-released version of the album includes re-mastered versions of the original release's 12 tracks and new songs "Palm Trees" and "Lose It". Drive North is available now digitally HERE and physicallyHERE.  
 
This morning, the band shared a music video for their blistering new single "Palm Trees", directed by singer/guitarist Cole Becker. Describing the video, Becker offered, "'Palm Trees' explores the classic narrative of an artist going to Hollywood and having their hopes and dreams crushed by a system that takes advantage of the little guy. Our music videos are typically more fun and colorful, but we wanted to do something a little darker to convey the manipulator/manipulated dynamic in the song. It's an interesting juxtaposition, given our recent signing to Fueled By Ramen. Fear of being exploited was what drove us to initially self-release our record, but the label is the gold standard for the future of artist-centric business practices. We're really lucky to have found a home with people who support us understand the importance of our creative vision." Watch the band's music video for "Palm Trees"HERE

SWMRS - "Palm Trees" Music Video

The band also released a lyric video for new track "Lose It." Describing the down-tempo new addition to the album, singer/guitarist Max Becker shared, "There's an old Replacements interview where Paul Westerberg talks about not only having songs for people in the front of their shows, but also for those in the back of the room. I think adding 'Lose It to the album' helps us reach those kids in the back of the room." Watch the lyric video for "Lose It" HERE

SWMRS - "Lose It" Lyric Video

Praised for "defining the sound of now" in Rolling Stone's Best New Artists 2016 feature, SWMRS originally released Drive North in February via their own Uncool Records. Noisey announced the release and premiered the album's lead single "Figuring It Out" praising the track as a "poppy foot-tapper filled with skate-gang vocals."Nylon premiered the band's video for the track, which was directed by fellow Bay Area artist Kreayshawn. Watch it HERE. SWMRS recently made their network television debut, performing the song on CBS's The Late Late Show with James Corden.
 
Produced by FIDLAR frontman Zac Carper, Drive North also features the band's debut single "Miley" which i-D Magazine premiered last fall, hailing the song as "the most punk tribute to Miley Cyrus ever." The band's DIY music video for the track can be seen HERE. Album opener, "Harry Dean" is an abridged version of a previously 17-minute epic the band originally recorded to soundtrack Saint Laurent Paris's Spring/Summer 2016 presentation, earning them praise from fashion publications like WWD and Interview Magazine.
 
SWMRS toured North America and Europe extensively in support of the initial release of Drive North, performing 123 shows to date in 2016. The band appeared at a handful of influential US radio events (Live 105 BFD, 91X X-Fest, KFMA Day) and major European Festivals (Reading & Leeds, Pukkelpop, The Great Escape, Isle of Wright - Bestival).  Later this month, SWMRS will embark on the "Too Much Tour" of the US with FIDLAR and The Frights. Prior to the tour, SWMRS will perform at Beach Goth in Santa Ana, CA. A complete list of upcoming tour dates and ticket information can be foundHERE.
SWMRS Upcoming Live Dates
22-OctBeach GothSanta Ana, CA*#
28-OctThe Observatory North ParkSan Diego, CA
29-OctHollywood PalladiumLos Angeles, CA
30-OctThe Crescent BallroomPhoenix, AZ
31-OctRialto TheatreTucson, AZ
2-NovBowie FeathersEl Paso, TX*#
3-NovTreesDallas, TX
4-NovSound On Sound FestMcdade, TX#
5-NovPaper TigerSan Antonio, TX*
7-NovThe MasqueradeAtlanta, GA
8-NovMercy LoungeNashville, TN
10-NovThe Howard TheatreWashington, DC
11-NovTerminal 5New York, NY
12-NovUnion TransferPhiladelphia, PA
13-NovBrighton BarLong Branch, NJ*#
14-NovParadise Rock ClubBoston, MA
16-NovMadison TheatreCovington, KY
17-NovMetroChicago, IL
18-NovThe RaveMilwaukee, WI
19-NovVarsity TheatreMinneapolis, MN
20-NovLefty'sDes Moines, IA*
22-NovGothic TheatreEnglewood, CO

*FIDLAR not performing
# The Frights not performing

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