8/26/2016

Magic Wands: JACK DANIEL'S "AMPLIFY YOUR LIFE" MUSIC SERIES

  
 
JACK DANIEL'S
"AMPLIFY YOUR LIFE" MUSIC SERIES

TAKES A DESERT TRIP WITH DREAM POP DUO
MAGIC WANDS
IN BEHIND-THE-SCENES VIDEO

WATCH 
HERE
 
TEAMS SPANISH-AMERICAN SINGER/SONGWRITER ANGELICA RAHE
FOR UNIQUE STUDIO SESSION WITH VICTORIA LA MALA
 
MUSIC SERIES SUPPORTS NEW MUSIC 
AND THE ARTISTS BEHIND IT 

 
Above: screenshot from Magic Wands "Amplify Your Life" video
 
Next up in the JACK DANIEL'S "AMPLIFY YOUR LIFE" MUSIC SERIES-a new music series in partnership with 1215creative and Mack Sennett Studios that's centered around elevating up-and-coming artists-is a behind-the-scenes video filmed in the California desert with Los Angeles-based dream pop duo MAGIC WANDS on their way to perform a Coachella party hosted by Culture Collide. Watch the video at https://www.facebook.com/jackdaniels/videos/10153713314602301/ or https://youtu.be/5eoUTWlS4NM
 
Meanwhile, AMPLIFY YOUR LIFE has teamed up with Spanish-American singer/songwriter  ANGÉLICA RAHE, having just had her enter a Los Angeles studio earlier this week (August 23) to record a new song with Mexico's Victoria La Malathe Dominican Republic's Sharlene Taule and NY singer/songwriterQueen Sessi.
 
Media and industry were invited to Mack Sennett Studios in LA's Silver Lake area for an intimate live performance that showcased Angélica Rahe's original material - including the song recorded earlier that day. Sharlene Taule, Victoria La Mala and Queen Sessi accompanied her on stage for the song. This female artistic collaboration--typically unusual for the Latin music community, especially when the artists' origins are from different counties--was captured for theAMPLIFY YOUR LIFE music series.
 
AMPLIFY YOUR LIFE launched earlier this year with as they teamed withBillboard.com to unveil a behind-the-scenes video for electronic music duoTHE KNOCKS, directed by Chris Laughter.  The piece, also produced by1215creative and captured at Los Angeles' El Rey Theater, can be seen  here. The second installment of the series spotlighted Nashville's THE WILD FEATHERS (you can watch here).
 
 
About Jack Daniel's "Amplify Your Life": 
Jack Daniel's has teamed up with 1215Creative and Mack Sennett Studios for the "Amplify Your Life" campaign--a seven month long campaign centered around giving up-and-coming artists sponsored production and creative resources to create content that supports a new album, tour, or campaign--allowing musicians and performing artists to continue to do what they do best.
 


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